pladis Global launched McVitie's Flipz in China.

We believe everyday moments matter and snacks have a special role to play in them. At pladis, our purpose is simple: bringing happiness with every bite. We’re home to some of the world’s most loved snacking brands, including McVitie’s, GODIVA and Ülker, alongside local favourites such as Jacob’s, Go Ahead, Flipz, Turtles, BN and Verkade. From tea breaks to shared celebrations, our snacks are part of everyday moments around the world. As steward of brands with baking heritage dating back to 1831, we carry forward generations of craft and care. Our 16,000 colleagues across 27 factories in 11 countries stay close to local markets - turning consumer insight into snacks people know, trust and enjoy. Being a responsible business matters to us. Through our Happy People, Happy Planet strategy, we recognise the impact we have on people’s lives and the planet - and act on that responsibility in how we support our people, source responsibly and reduce our environmental impact. If you care about food, culture and creating everyday happiness, you’ll feel at home at pladis.

Founded 2016