Company intelligence
PLAYMAKERS
Your Fan Journey Partner. We help sports clubs turn fan data into revenue, season after season.
About PLAYMAKERS
Every fan is on a journey, from first match to lifelong member. Most clubs communicate like they're not. Clubs collect more fan data than ever. But collecting data is easy. Activating it is hard. The result is dead email lists, disconnected systems and revenue left on the table, season after season. Playmakers is your Fan Journey Partner. We're the commercial execution layer for sports organizations: the team that sits between fan data and revenue and turns insight into action through strategy, segmentation and activation. We don't just write the playbook. We run it. Every engagement starts with a Fan Foundation: the strategy, fan profiles, segmentation, tooling and data structure behind every fan journey. From there, clubs add the activation they need: - Matchday Campaigns, a full campaign around every home game - Paid Social, built around fan profiles and commercial goals - Always-On Flows, automated journeys that run all season Who we work with: CEOs and commercial leaders who want growth, and the ticketing, CRM and marketing teams who feel the day-to-day pain. The outcome we build for: fans who stay, spend and advocate, season after season. Trusted by clubs across football and handball, including Carolina Core, New York Cosmos, SAH, Top Håndbold and Union Omaha. Ready to activate your fan journey? Get in touch at playmakers.sport.
Verified activity
Signals from PLAYMAKERS
12 published signals
Technology & Infrastructure
PLAYMAKERS migrated and cleaned 23,220 profiles, rebuilt the Eventii connection and supported 11,012 automated sends.
Reported by PLAYMAKERS
Operations & Supply
PLAYMAKERS rebuilt the Eventii connection and supported 11,012 automated sends.
Reported by PLAYMAKERS
Operations & Supply
PLAYMAKERS migrated and cleaned 23,220 profiles.
Reported by PLAYMAKERS
Operations & Supply
PLAYMAKERS documented results including a 49.1% average open rate across 60 campaigns.
Reported by PLAYMAKERS
Operations & Supply
PLAYMAKERS documented results including 24% of email-attributed ticket and merchandise revenue assigned to automated flows.
Reported by PLAYMAKERS
Operations & Supply
PLAYMAKERS achieved 10 automated lifecycle flows five months after the migration began in March 2026.
Reported by PLAYMAKERS
Sales & Marketing
PLAYMAKERS reported that MVS Duisburg sold 3,250 season tickets during the first seven days of its 2026/27 sale, with 2,367 people buying them.
Reported by David Tavares Pansbo
Research & Knowledge
PLAYMAKERS published an interview between David Tavares Pansbo and Baptiste Sauvanaud discussing Arenametrix Ecosystem Talks.
Reported by PLAYMAKERS
Research & Knowledge
PLAYMAKERS published the first edition of Arenametrix Ecosystem Talks featuring an interview between David Tavares Pansbo and Baptiste Sauvanaud discussing activation and ownership problems in clubs.
Reported by David Tavares Pansbo
Presence & Recognition
PLAYMAKERS is hosting a workshop titled How to Increase Fan Revenue at the World Football Summit Madrid on 16 September 12:00 to 13:00.
Reported by PLAYMAKERS
Presence & Recognition
PLAYMAKERS has been invited to host a workshop at the World Football Summit in Madrid to increase fan revenue.
Reported by Christian Kirchhoff
Presence & Recognition
PLAYMAKERS will host a workshop titled How to Increase Fan Revenue at World Football Summit Madrid on 16 September from 12:00 to 13:00 in the Workshops’ Room at La Nave.
Reported by David Tavares Pansbo