PLAYMAKERS documented results including a 49.1% average open rate across 60 campaigns.

Every fan is on a journey, from first match to lifelong member. Most clubs communicate like they're not. Clubs collect more fan data than ever. But collecting data is easy. Activating it is hard. The result is dead email lists, disconnected systems and revenue left on the table, season after season. Playmakers is your Fan Journey Partner. We're the commercial execution layer for sports organizations: the team that sits between fan data and revenue and turns insight into action through strategy, segmentation and activation. We don't just write the playbook. We run it. Every engagement starts with a Fan Foundation: the strategy, fan profiles, segmentation, tooling and data structure behind every fan journey. From there, clubs add the activation they need: - Matchday Campaigns, a full campaign around every home game - Paid Social, built around fan profiles and commercial goals - Always-On Flows, automated journeys that run all season Who we work with: CEOs and commercial leaders who want growth, and the ticketing, CRM and marketing teams who feel the day-to-day pain. The outcome we build for: fans who stay, spend and advocate, season after season. Trusted by clubs across football and handball, including Carolina Core, New York Cosmos, SAH, Top Håndbold and Union Omaha. Ready to activate your fan journey? Get in touch at playmakers.sport.

Founded 2025