Company intelligence
Provalytics
Future-Proofed Ad Measurement
Advertising Services
Portsmouth, US
11 employees
2 public signals
About Provalytics
Provalytics®delivers AI-driven attribution & planning for a privacy-first world. Our award-winning methodology unifies all media, including walled gardens, deduplicates conversions, and eliminates the need for tags, relying solely on aggregated, non-personal data. By blending Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA), Provalytics delivers granular insights and validated, incremental results.
Verified activity
Signals from Provalytics
2 published signals
Research & Knowledge
Provalytics published the new issue of The Attribution Brief examining what brand search measures and why it deserves more scrutiny.
Reported by Provalytics
Research & Knowledge
Provalytics published a new issue of The Attribution Brief titled why the safest line item in your budget is usually the one doing the least work.
Reported by Jeff Greenfield