Provalytics published the new issue of The Attribution Brief examining what brand search measures and why it deserves more scrutiny.
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In most budget reviews, one line item never gets questioned: brand search. It has the best reported return, the lowest cost per click, and it survives every round of cut…
Company
Provalytics
Future-Proofed Ad Measurement
- Industry
- Advertising Services
- Location
- Portsmouth, US
- Company size
- 11–50 employees
About Provalytics
Provalytics®delivers AI-driven attribution & planning for a privacy-first world. Our award-winning methodology unifies all media, including walled gardens, deduplicates conversions, and eliminates the need for tags, relying solely on aggregated, non-personal data. By blending Marketing Mix Modeling (MMM) with Multi-Touch Attribution (MTA), Provalytics delivers granular insights and validated, incremental results.
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