Company intelligence
PUMA Group
About PUMA Group
PUMA is one of the world’s leading sports brands, designing, developing, and selling footwear, apparel and accessories. Founded in 1948, PUMA helps the world’s best athletes and teams perform at their best with its innovative products. Known for its iconic cat logo and the Formstrip, the company offers performance products in categories such as Football, Running and Training. Its Sportstyle collections are rooted in sports and inspire consumers by celebrating sports culture. With its long history and strong heritage, PUMA is proud of having one of the strongest archives in the industry, with many iconic products such as the Suede and the Speedcat. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in over 120 countries, employs more than 20,000 people and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com.
Verified activity
Signals from PUMA Group
13 published signals
Presence & Recognition
PUMA Group employee Tessa Rauthe is speaking at FIA Career Shift at Hockenheim on 11 September, with the FIA Women in Motorsport programme.
Reported by Tessa Rauthe
Products & Services
PUMA Group launched the PUMA BIG CAT SS26 Graphic Football portfolio project, inspired by American neighbourhoods and featuring grunge textures, graffiti-influenced marks, distressed surfaces, and layered colour.
Reported by Pablo Dorn
Products & Services
PUMA Group developed the Smith Toys × Premier League AW26 Graphic Football portfolio project exploring how the Premier League could be translated into an accessible licensed retail product.
Reported by Pablo Dorn
Products & Services
PUMA Group launched the PUMA KING AW26 Graphic Football, a contemporary equipment graphic exploring the heritage of PUMA KING.
Reported by Pablo Dorn
Products & Services
PUMA Group launched the PUMA Pulisic AW26 Equipment Capsule portfolio project, featuring a graphic system of distorted stripes, layered forms, and personal identifiers for Christian Pulisic.
Reported by Pablo Dorn
Products & Services
PUMA Group brought together A$AP and Manchester City Football Club for an exclusive jersey activation in Manchester.
Reported by Vanessa M.
Products & Services
PUMA Group Motorsport partnered with Ferrari during the Monza GP week for an activation in Milan featuring the Ferrari suit and replica inspired by Michael Schumacher's legacy.
Reported by Vanessa M.
Products & Services
PUMA Group announced that the YouTube update turns product recommendations into a direct revenue stream for creators.
Reported by Fabio Kadow
Presence & Recognition
PUMA Group organized an exclusive evening at the Palazzo Reale to celebrate Michael Schumacher's legacy ahead of Monza.
Reported by PUMA Group
Presence & Recognition
PUMA Group announced that the FIA is bringing two motorsport programmes to Hockenheim on 11 September 2026, FIA Girls on Track and FIA CareerShift.
Reported by Tessa Rauthe
People
PUMA Group is hiring a Full-Time Retail Supervisor for the Dolphin Mall location in South Florida.
Reported by Gemma Lewis
Products & Services
PUMA Group launched the SAP AIF Configuration Guide for SAP Consultants, including over 75 lessons covering different parts of AIF.
Reported by Buddhinath H.
Presence & Recognition
PUMA Group launched FASTER.DAILY as an annual AI awareness and adoption campaign led by the Digital Workplace Solutions team.
Reported by PUMA Group