Company intelligence
Refine Drinks
Helping drinks industry professionals understand the forces shaping the future of the drinks market
About Refine Drinks
Refine Drinks is an online publication analysing the structural shifts shaping the global drinks industry. The drinks sector produces a constant flow of news headlines covering launches, acquisitions, partnerships and market developments. For many people working across the industry, keeping track of everything happening across brands, retail, distribution and consumer behaviour can quickly become difficult. Refine Drinks exists to help professionals make sense of these changes. By tracking developments across the global drinks market, organising them into broader themes, and focusing on the shifts most likely to shape the industry, Refine Drinks provides structured analysis of how the sector is evolving over time. Refine Drinks is designed for people working across the drinks industry, including brand builders, commercial leaders, strategy teams and operators who need to understand the changing conditions shaping the market. Subscribe to the free briefing via www.refinedrinks.com.
Verified activity
Signals from Refine Drinks
6 published signals
Customers & Market
Refine Drinks reported that June 2026 was the first month this year in which all three major US consumer age demographics - 21 to 39, 40 to 59, and 60-plus - posted positive revenue growth in both wine and spirits.
Reported by Sean Clinton
Customers & Market
Refine Drinks shipped 3.8 million nine-litre cases of New Mix in Brown-Forman's Q1 FY27.
Reported by Sean Clinton
Customers & Market
Refine Drinks reported that the entire Jack Daniel's RTD portfolio shipped 2.5 million nine-litre cases in Q1 FY27.
Reported by Sean Clinton