Refine Drinks shipped 3.8 million nine-litre cases of New Mix in Brown-Forman's Q1 FY27.

Refine Drinks is an online publication analysing the structural shifts shaping the global drinks industry. The drinks sector produces a constant flow of news headlines covering launches, acquisitions, partnerships and market developments. For many people working across the industry, keeping track of everything happening across brands, retail, distribution and consumer behaviour can quickly become difficult. Refine Drinks exists to help professionals make sense of these changes. By tracking developments across the global drinks market, organising them into broader themes, and focusing on the shifts most likely to shape the industry, Refine Drinks provides structured analysis of how the sector is evolving over time. Refine Drinks is designed for people working across the drinks industry, including brand builders, commercial leaders, strategy teams and operators who need to understand the changing conditions shaping the market. Subscribe to the free briefing via www.refinedrinks.com.