Company intelligence
Samba
Industry's leading Media Intelligence company with deterministic signals on what audiences are watching and researching.
About Samba
Consumer attention has never been more fragmented. Audiences are watching, reading, and searching across more screens and platforms than ever before, and brands cannot afford to miss their target audience. Samba is a media intelligence company trusted by the world's leading brands, agencies, and media companies to understand what 1.5 billion opted-in consumers are watching, reading, and thinking across streaming, linear TV, and digital. Samba's deterministic signals illuminate exactly where attention is, so brands and AI agents can reach the right audience with precision. With over 907+ billion independent monthly data signals, Samba enables precise targeting across behavioral, contextual, psychographic, demographic, and purchase intent signals. That intelligence powers cross-platform measurement and in-flight campaign optimization, so brands can reach the right people, measure what works, and adapt in real time. In the age of agentic AI, Samba is the intelligence layer brands and AI agents can't afford to operate without.
Verified activity
Signals from Samba
10 published signals
Sales & Marketing
Samba data shows that the 1980 office satire co-starring Dolly Parton and Lily Tomlin and Jane Fonda aired on ABC on Sunday and was the most-watched program last week on linear TV, attracting 4.1 million households.
Reported by Samba
People
Samba is actively hiring across many departments and disciplines, including Programmatic and Account Management.
Reported by Anthony Livreri
Partnerships
Samba announced a shift in partnership and strategy for the not big four women's shorts leagues, including the major of women's shorts leagues.
Reported by Kelly Barrett
Research & Knowledge
Samba partnered with TikTok to show that exposure on TikTok increased streaming and linear viewership by an average of 45.2 percent.
Reported by Samba
Presence & Recognition
Samba Insights reports that Spanish-language NFL reached about as many viewers as Netflix and roughly twice as many as Peacock, entirely off simulcasts.
Reported by Samba
Presence & Recognition
Samba Insights reports that Prime Video reached as many NFL viewers as NBC and more than ABC from behind a subscription.
Reported by Samba
Presence & Recognition
Samba Insights reports that Netflix reached 44% on two Christmas Day games and Amazon reached 89% throughout the season.
Reported by Samba
Research & Knowledge
Samba reported that Prime Video reached 89% of NFL viewers last season, tied with NBC, with no other streamer coming within 45 points.
Reported by Harman Bawa
Products & Services
Samba offers custom NFL Audiences built from real linear and streaming TV data to reach every football fan in one audience.
Reported by Stacey Wisnom
Presence & Recognition
Samba participated in the Advertising Week panel showcasing how custom NFL Audience targeting on Meta drove increase engagement and efficiency.
Reported by Stacey Wisnom