Samba participated in the Advertising Week panel showcasing how custom NFL Audience targeting on Meta drove increase engagement and efficiency.

Consumer attention has never been more fragmented. Audiences are watching, reading, and searching across more screens and platforms than ever before, and brands cannot afford to miss their target audience. Samba is a media intelligence company trusted by the world's leading brands, agencies, and media companies to understand what 1.5 billion opted-in consumers are watching, reading, and thinking across streaming, linear TV, and digital. Samba's deterministic signals illuminate exactly where attention is, so brands and AI agents can reach the right audience with precision. With over 907+ billion independent monthly data signals, Samba enables precise targeting across behavioral, contextual, psychographic, demographic, and purchase intent signals. That intelligence powers cross-platform measurement and in-flight campaign optimization, so brands can reach the right people, measure what works, and adapt in real time. In the age of agentic AI, Samba is the intelligence layer brands and AI agents can't afford to operate without.