Company intelligence
SPATE
We use data science to predict trends in beauty and food.
About SPATE
Spate is your machine intelligence solution for finding the next big consumer trend in beauty and wellness. The Spate dashboard analyzes over 20 billion consumer signals across Google, TikTok, and Instagram to answer: (1) what's the next big trend?, (2) who's owning the trend?, and (3) how can your brand position the trend based on consumer needs? Spate is a Y Combinator-backed company, founded by two ex-Googlers that started Google's Trendspotting division and uncovered trends like turmeric, cold brew, and face masks.
Verified activity
Signals from SPATE
7 published signals
Presence & Recognition
SPATE is hosting a DSN Inside Beauty & Wellness Forum on behalf of SPATE, with Addison Cain moderating the conversation on why scent matters.
Reported by Addison Cain
Research & Knowledge
SPATE published the What's Brewing in 2026 report detailing consumer signals reshaping coffee and tea, including cereal milk lattes up 658.8% YoY and nostalgia in coffee.
Reported by SPATE
Presence & Recognition
SPATE and NielsenIQ are hosting an in-depth webinar exploring supplement benefits and consumer demand shaping retail assortment and shelf strategy.
Reported by SPATE
Presence & Recognition
SPATE is hosting a webinar titled Stocking the Right Shelf: What Supplement Shoppers Actually Want on September 17, 2026, in partnership with NielsenIQ.
Reported by SPATE
Presence & Recognition
SPATE is attending the upcoming conversation on advancing women’s health through precision nutrition moderated by Nutraceuticals at Thorne and Radicle Science on September 10 at 11 AM ET.
Reported by SPATE
Research & Knowledge
SPATE published its The Top 10 Retailers Winning Consumer Attention Report using its cross platform Popularity Index powered by Google, TikTok, and Instagram data to uncover retailers gaining consumer attention, trending topics, and challenger retailers.
Reported by SPATE
Research & Knowledge
SPATE published the latest edition of The Popularity Index focusing on three oral care trends gaining momentum and revealing category trends moving beyond traditional oral care.
Reported by SPATE