SPATE is hosting a DSN Inside Beauty & Wellness Forum on behalf of SPATE, with Addison Cain moderating the conversation on why scent matters.
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This week, you can find me DSN's Inside Beauty & Wellness Forum on behalf of SPATE. I'm moderating a conversation, "Why Scent Matters: Fragrance, Emotion & the Retail Ex…
Company
SPATE
We use data science to predict trends in beauty and food.
- Industry
- Market Research
- Location
- New York, US
- Company size
- 11–50 employees
About SPATE
Spate is your machine intelligence solution for finding the next big consumer trend in beauty and wellness. The Spate dashboard analyzes over 20 billion consumer signals across Google, TikTok, and Instagram to answer: (1) what's the next big trend?, (2) who's owning the trend?, and (3) how can your brand position the trend based on consumer needs? Spate is a Y Combinator-backed company, founded by two ex-Googlers that started Google's Trendspotting division and uncovered trends like turmeric, cold brew, and face masks.
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Latest activity from SPATE
7 signals
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SPATE published the What's Brewing in 2026 report detailing consumer signals reshaping coffee and tea, including cereal milk lattes up 658.8% YoY and nostalgia in coffee.
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SPATE and NielsenIQ are hosting an in-depth webinar exploring supplement benefits and consumer demand shaping retail assortment and shelf strategy.
Presence & Recognition
SPATE is hosting a webinar titled Stocking the Right Shelf: What Supplement Shoppers Actually Want on September 17, 2026, in partnership with NielsenIQ.
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