Company intelligence
Speero
Growth Experimentation & CRO for Marketing and Product Teams
About Speero
Speero is an experimentation agency. Speero focuses on helping product and marketing teams make better, faster decisions using A/B testing and more broadly experimentation programs. We are for mid-sized and enterprise organizations looking to build and scale CRO and experimentation. Speero, formerly CXL agency, was founded in 2011 by Peep Laja the #1 most influential conversion rate optimization expert in the world. Generally we serve lead-gen and ecommerce, with clients such as ADP.com, Mongodb, Codecademy, Serta-Simmons, Native Deodroant, Miro.com, and others. Speero has offices in London UK, Tallinn Estonia, and Austin, Texas USA. (but we're more and more fully remote!)
Verified activity
Signals from Speero
7 published signals
Products & Services
Speero built the Experimentation Decision Matrix Blueprint to help teams decide the action tied to their primary success metric and secondary ones before launching.
Reported by Speero
Research & Knowledge
Speero published the SPEERO best TAKE of the week celebrating experimentation takes in the week.
Reported by Speero
Research & Knowledge
Speero ran a regional research sprint across five key markets across homepage, PDP, PLP, cart, and checkout using Adobe Analytics and Contentsquare.
Reported by Speero
Products & Services
Speero built a governed layer for its data flows across everything it does, aligned with ISO42001, and designed to bridge AI work into sensitive client areas.
Reported by Speero
Presence & Recognition
Speero announced that Marty Cagan is coming to the Circus Austin conference on October 20-21 to give a keynote on experimentation and the product model.
Reported by Ben Labay
Presence & Recognition
Speero is hosting eight keynotes at Circus Austin this year.
Reported by Speero
Products & Services
Speero introduced an AI harness for growth experimentation built atop a governed data layer, customer intent context, and validation gates.
Reported by Ben Labay