Speero published the SPEERO best TAKE of the week celebrating experimentation takes in the week.
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“An A/B test can say "no impact" while customers move in opposite directions. Averages are built to cancel signal out. That's not a flaw, it's the math. But it means a f…
Company
Speero
Growth Experimentation & CRO for Marketing and Product Teams
- Industry
- Business Consulting and Services
- Location
- Austin, US
- Company size
- 11–50 employees
About Speero
Speero is an experimentation agency. Speero focuses on helping product and marketing teams make better, faster decisions using A/B testing and more broadly experimentation programs. We are for mid-sized and enterprise organizations looking to build and scale CRO and experimentation. Speero, formerly CXL agency, was founded in 2011 by Peep Laja the #1 most influential conversion rate optimization expert in the world. Generally we serve lead-gen and ecommerce, with clients such as ADP.com, Mongodb, Codecademy, Serta-Simmons, Native Deodroant, Miro.com, and others. Speero has offices in London UK, Tallinn Estonia, and Austin, Texas USA. (but we're more and more fully remote!)
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Latest activity from Speero
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Products & Services
Speero built the Experimentation Decision Matrix Blueprint to help teams decide the action tied to their primary success metric and secondary ones before launching.
Research & Knowledge
Speero ran a regional research sprint across five key markets across homepage, PDP, PLP, cart, and checkout using Adobe Analytics and Contentsquare.
Products & Services
Speero built a governed layer for its data flows across everything it does, aligned with ISO42001, and designed to bridge AI work into sensitive client areas.
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