Company intelligence
Swayable
Measuring impact of the world's most important content
About Swayable
Swayable | Persuasion Intelligence. Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch. Swayable helps major brands like AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. https://www.swayable.com/
Verified activity
Signals from Swayable
3 published signals
Products & Services
Swayable helped a personal care brand test AI-generated video prototypes against target consumers to determine a creative direction and film a final version of the ad with real humans using the new product line.
Reported by Swayable
People
Swayable hired Brian Lawrence and Jenny Wall to join the team
Reported by James Slezak
People
Swayable welcomed Brian Lawrence as a new team member.
Reported by Swayable