Swayable welcomed Brian Lawrence as a new team member.
Published
Signal category
People
Quote
“We're excited to welcome Brian Lawrence to the Swayable team!”
— Swayable team
Company
Swayable
Measuring impact of the world's most important content
- Industry
- Business Intelligence Platforms
- Location
- New York, US
- Company size
- 65 employees
Swayable | Persuasion Intelligence. Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch. Swayable helps major brands like AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling. https://www.swayable.com/
Founded 2017