Company intelligence
System1
The Creative Effectiveness Platform.
About System1
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
Verified activity
Signals from System1
14 published signals
Research & Knowledge
System1 tested Stanley Tucci's ad campaign for Birra Moretti in their new advertising and marketing strategy.
Reported by Andrew Tindall
Research & Knowledge
System1 published a new analysis from the Creator Effectiveness Playbook, built with WPP Media and TikTok for Business, finding that logos used in context, spoken and written brand names, and sonic assets are associated with higher Brand Memory Lift in the opening seconds.
Reported by System1
Research & Knowledge
System1 conducted research with JCDecaux to find that the average person gives a static poster about 2 seconds and that over half the time they don't clock the brand in that window.
Reported by Dan Kent-Smith