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Research & KnowledgeEvent: September 8, 2026

System1 tested Stanley Tucci's ad campaign for Birra Moretti in their new advertising and marketing strategy.

Published

Signal category

Research & Knowledge

Quote

Stanley Tucci joins Birra Moretti in their new campaign

Andrew Tindall|System1 team

Company

System1

The Creative Effectiveness Platform.

Industry
Market Research
Location
London, GB
Company size
235 employees

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Innovation (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.

Founded 1999

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