Company intelligence
TheoryNXT
Helping Retail Brands Win The Invisible Shelf™
About TheoryNXT
AI agents are already deciding which CPG brands get found, recommended, and chosen. Most brands have no idea how they're performing - because until now, no tool existed to measure it. TheoryNXT is the first firm purpose-built for the invisible shelf: the AI layer between brands and the consumers actively searching for them. We measure, diagnose, and optimize how CPG brands perform in the AI-discovery. The brands that establish AI visibility in 2025–2026 will be the category leaders of 2030. The window for early-mover advantage is open now and narrowing fast.
Verified activity
Signals from TheoryNXT
6 published signals
Products & Services
TheoryNXT provides KASPER, a tool helping CPG brands measure and improve visibility across ChatGPT, Gemini, and Perplexity.
Reported by Jim Cusson
People
TheoryNXT named Jared Meisel as President of Theory House, taking full operational and client leadership of the agency.
Reported by Jim Cusson
People
TheoryNXT named Blake Pointer as President of TheoryNXT, spearheading the new tech incubator built for the future of agentic commerce.
Reported by Jim Cusson
People
TheoryNXT named Jared Meisel as President of Theory House, taking full operational and client leadership of the agency.
Reported by Jim Cusson
People
TheoryNXT named Blake Pointer as President of TheoryNXT, spearheading the new tech incubator built for the future of agentic commerce.
Reported by Jim Cusson
Sales & Marketing
TheoryNXT delivered a 30%+ YOY increase in sales at its top retailer Steakhouse Elite following a packaging update.
Reported by Jim Cusson