TheoryNXT provides KASPER, a tool helping CPG brands measure and improve visibility across ChatGPT, Gemini, and Perplexity.
Published
Signal category
Products & Services
Quote
“KASPER helps CPG brands measure and improve their visibility across ChatGPT, Gemini and Perplexity - the new Invisible Shelf™”
— Jim Cusson|TheoryNXT team
Company
TheoryNXT
Helping Retail Brands Win The Invisible Shelf™
- Industry
- Marketing Services
- Location
- CHARLOTTE, US
- Company size
- 3 employees
AI agents are already deciding which CPG brands get found, recommended, and chosen. Most brands have no idea how they're performing - because until now, no tool existed to measure it. TheoryNXT is the first firm purpose-built for the invisible shelf: the AI layer between brands and the consumers actively searching for them. We measure, diagnose, and optimize how CPG brands perform in the AI-discovery. The brands that establish AI visibility in 2025–2026 will be the category leaders of 2030. The window for early-mover advantage is open now and narrowing fast.
Founded 2026