Company intelligence
WPP
Verified activity
Signals from WPP
16 published signals
Research & Knowledge
WPP's Artificial Analysis ran the OpenBMB model through their own Intelligence Index independently.
Reported by Mervin Praison ✅
Products & Services
WPP shipped MiniCPM5-2B open model for the OpenBMB platform.
Reported by Mervin Praison ✅
Research & Knowledge
WPP published a paper titled Dr. Claw, an open-source orchestration layer that wraps coding agents in a task graph, persistent state store, and 100+ skill library, which received an evaluation by an open-source team from OpenLAIR against a bare CLI agent on the identical backend model.
Reported by Mervin Praison ✅
Presence & Recognition
WPP employee Charity Ibhadon is speaking at the Inspire Africa Conference in Lagos this October alongside product leaders, founders, and builders from across Africa.
Reported by Charity Ibhadon
Presence & Recognition
WPP will be attending the QEII Centre in London over the next two days.
Reported by Sachin Kasture
People
WPP appointed Xavier Yeung as Deputy Director, Group Risk and Resilience.
Reported by Xavier YEUNG I SIRM CII CPA FCCA
Research & Knowledge
WPP published a new Salesforce AI Research paper testing the assumption that KV-cache compression methods for reasoning models share one assumption: scoring tokens to know what to evict.
Reported by Mervin Praison ✅
Research & Knowledge
WPP ran a control test using --max-turns instead of a dollar cap on Claude Code agent loops to demonstrate reproducibility.
Reported by Mervin Praison ✅
Research & Knowledge
WPP published a new paper titled 'Compile by Training' from Program-as-Weights (PAW) describing a method where a function is described in a single English sentence, compiled into a neural network that runs locally without an API key.
Reported by Mervin Praison ✅
Products & Services
WPP announced the creation of an open-source project called AREX-Skill to distill 1,000 GitHub repositories into 5,000+ machine-readable skill files for coding agents.
Reported by Mervin Praison ✅
Presence & Recognition
WPP is celebrating the Global Influencer Marketing Awards for weeks to come.
Reported by Imogen Coles
Research & Knowledge
WPP published research featuring five of its leaders discussing AI acceleration and preference building across industries.
Reported by Cindy Rose OBE
Presence & Recognition
WPP highlighted the magic of creator marketing alignment with Rema Vasan's post showing that when creative alignment is paired with strategic scale and rigor, the results show up.
Reported by Jane Brady
Presence & Recognition
WPP increased its follower count to 9411 following the post.
Reported by Rema Vasan
People
WPP appointed Matej Kolarovsky as Market Lead CEE, InfoSum.
Reported by Matej Kolarovsky
Partnerships
WPP launched the Creative Trade Forum, a government and industry partnership co-chaired by Michael Frohlich and Francesca Hegyi OBE, to help UK creative businesses remove barriers to trade and win more business internationally.
Reported by Hugo Eyre-Varnier