Research & KnowledgeEvent: September 7, 2026
WPP ran a control test using --max-turns instead of a dollar cap on Claude Code agent loops to demonstrate reproducibility.
Published
Signal category
Research & Knowledge
Quote
“Ran a control alongside it: --max-turns instead of a dollar cap. Ten out of ten runs landed on exactly the same numbers”
— Mervin Praison ✅|WPP team
Company
- Industry
- Advertising Services
- Location
- London, GB
- Company size
- 60,370 employees