ada CX recognized Anna Prince (Ricci) of IPSY as the newest ACX Leader.

With more than 550 AI agents deployed globally, Ada is the trusted leader in agentic customer experience. Activated by the ACX Operating Model—a combination of technology, methodology, and expertise—enterprises can easily create and manage high-performing AI agents that deliver personalized interactions across channels. Since 2016, Ada has powered more than 6.4 billion interactions for global brands like Ancestry, Cebu Pacific, IPSY, monday.com, Pinterest, Square, and Sky, delivering extraordinary experiences at scale. Learn more at ada.cx.