Affinity Solutions published an article by Lori Barton, Director of Client and Partner Success, explaining why travel brands need measurement strategies that connect marketing performance to business outcomes.

Affinity Solutions is redefining the power of consumer data, offering a new paradigm for business leaders. By weaving transaction data from over 150 million credit and debit cards into a definitive view of consumer spending, we give businesses the clarity to make smarter decisions, accelerate growth, and retain customers. Every great story has a powerful ending—and for marketing campaigns, that ending is the purchase. We are the final chapter: what happens when brands effectively engage, inspire, and drive action. Analyzing over 18 billion transactions annually, we don’t guess whether a campaign worked or a loyalty program drove real loyalty—we know. We Are What Happens.

Founded 2005