Company intelligence
Affinity Solutions
The leading consumer purchase insights company.
About Affinity Solutions
Affinity Solutions is redefining the power of consumer data, offering a new paradigm for business leaders. By weaving transaction data from over 150 million credit and debit cards into a definitive view of consumer spending, we give businesses the clarity to make smarter decisions, accelerate growth, and retain customers. Every great story has a powerful ending—and for marketing campaigns, that ending is the purchase. We are the final chapter: what happens when brands effectively engage, inspire, and drive action. Analyzing over 18 billion transactions annually, we don’t guess whether a campaign worked or a loyalty program drove real loyalty—we know. We Are What Happens.
Verified activity
Signals from Affinity Solutions
4 published signals
Presence & Recognition
Affinity Solutions employee Brandon Doerrer will speak at Outcomes Rockstars: Measurement's Changemakers at Attention to Retail on September 24, joined by executives from NBCUniversal, The Walt Disney Company, and Experian Marketing Services.
Reported by Affinity Solutions
Presence & Recognition
Affinity Solutions is participating in Advertising Week 2026 at the stage for conversations on measurement, customer behavior, and brand business outcomes.
Reported by Affinity Solutions
Research & Knowledge
Affinity Solutions published an article by Lori Barton, Director of Client and Partner Success, explaining why travel brands need measurement strategies that connect marketing performance to business outcomes.
Reported by Affinity Solutions
Presence & Recognition
Affinity Solutions welcomed Caiti Donovan to the Attention to Retail stage as Head of Fan Intelligence at the WNBA.
Reported by Affinity Solutions