AI Ready CMO published the Validity State of CRM Data Report 2026, fielded across 500 B2B and B2C marketing professionals, which found that 45% already use agentic AI that can act without human review, 21% believe their data is actually ready for AI, and 26% say more than three-quarters of their CRM data is accurate and complete.
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Most marketing teams know their CRM data is unreliable. What changed is that nearly half of organizations have now wired AI agents to act on that data without any human…
Company
AI Ready CMO
Intelligence platform on AI in marketing.
- Industry
- Media Production
- Location
- Tallinn, EE
- Company size
- 2–10 employees
About AI Ready CMO
AI Ready CMO helps ambitious marketers thrive in the age of AI. Through our intelligence platform we circulate daily newsletters, weekly reports, monthly studies, and custom-developed tools to our audience to help them excell in AI marketing and insure their careers as marketing leaders.
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Latest activity from AI Ready CMO
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Customers & Market
AI Ready CMO reports that Rouge Care ran $25,000 in connected-TV ads through its agency Klever Programmatic using PubMatic's AgenticOS to handle audience discovery, buying, and optimization, resulting in more than $125,000 in attributed sales with a 500% return against a 250% target.
Products & Services
AI Ready CMO reports that Hershey's built a proprietary AI tool using computer vision and augmented reality to determine where s'mores displays should go in stores and measure their performance against consumer data.
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Censuswide reports that 84% of CMOs have at least one real concern about using AI in their marketing, with data security at 50% and creativity and original content at 40%
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