Alliant built a custom optimization model designed specifically for reactivation based on inactive customer records and likely response scoring to focus direct mail investment on higher-potential segments.
Published
Signal category
Research & Knowledge
Quote
“Our team at Alliant built a custom optimization model designed specifically for reactivation. By analyzing the brand’s inactive customer records and scoring customers by likely response, we helped the team focus its direct mail investment on higher-potential segments.”
— Sanja Vanjur|Alliant team
Company
Alliant
Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.
- Industry
- Advertising Services
- Location
- Atlanta, US
- Company size
- 138 employees
Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it. By combining rich transactional data with psychology-driven insight, Alliant provides a complete view of consumer behavior with data that fuels more meaningful campaigns that anticipate both actions and motivations. Unlike other consumer or transaction data providers, we embed the cognitive dynamics that guide consumer decisions, and we use data science to scale virtually any brand, spend level, or topic that fits your unique campaign KPIs. Our data enriches first-party assets, expands audience targeting, and is easy to access and activate across channels and platforms, while remaining customizable to your use case.
Founded 2002