Company intelligence
Alliant
Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it.
About Alliant
Alliant is the people-based data partner that illuminates not only what consumers do, but why they do it. By combining rich transactional data with psychology-driven insight, Alliant provides a complete view of consumer behavior with data that fuels more meaningful campaigns that anticipate both actions and motivations. Unlike other consumer or transaction data providers, we embed the cognitive dynamics that guide consumer decisions, and we use data science to scale virtually any brand, spend level, or topic that fits your unique campaign KPIs. Our data enriches first-party assets, expands audience targeting, and is easy to access and activate across channels and platforms, while remaining customizable to your use case.
Verified activity
Signals from Alliant
4 published signals
Customers & Market
Alliant's custom response model ranked first out of 28 vendor solutions for overall response rate.
Reported by Sanja Vanjur
Products & Services
Alliant launched the Marketing Data Glossary to break down marketing terminology, concepts, and signals shaping modern marketing.
Reported by Alliant
Research & Knowledge
Alliant published a piece by Amy Lyons discussing the importance of reactivating lapsed subscribers as a growth audience.
Reported by Alliant
Research & Knowledge
Alliant built a custom optimization model designed specifically for reactivation based on inactive customer records and likely response scoring to focus direct mail investment on higher-potential segments.
Reported by Sanja Vanjur