Billy Grace launched incrementality testing to pause a channel in one region and measure what changes occur.
Published
Signal category
Research & Knowledge
Quote
“Incrementality testing is now live in Billy Grace.”
— Billy Grace team
Company
Billy Grace
AI Marketing Measurement, Analytics, and Optimization Platform
- Industry
- Software Development
- Location
- Amsterdam, NL
- Company size
- 61 employees
In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.
Founded 2021