Company intelligence
Billy Grace
AI Marketing Measurement, Analytics, and Optimization Platform
About Billy Grace
In the complex world of marketing, many challenges lead to marketers getting lost in data. For many marketers, a lot of tracking data is missing or incorrect; attribution from the first view to the checkout has become impossible; decentralized analysis and optimization are incredibly time-consuming.. Billy Grace aims to create a world where marketers work in perfect collaboration with AI to overcome these challenges with AI and Machine Learning models. Start working smarter with; - Up to 99% accurate data tracking - Unbiased data-driven attribution - Automated cross-channel optimization It's time to bring back the balance in marketing and globally change the way marketers work! Check out our website for more information. Headquartered in Amsterdam, The Netherlands.
Verified activity
Signals from Billy Grace
7 published signals
Research & Knowledge
Billy Grace launched incrementality testing to pause a channel in one region and measure what changes occur.
Reported by Billy Grace
Products & Services
Billy Grace launched incrementality testing through a 30-day geo holdout to compare actual spending against expected spending.
Reported by Lily Mineur
Presence & Recognition
Billy Grace's company Agentic Advertising sponsored the Agentic Advertising Organisation (AAO) meetup hosted by Draft Digital and BridgeFund on 9 September in Amsterdam.
Reported by Billy Grace
People
Billy Grace opened open positions on the website for the team to join.
Reported by Billy Grace
Operations & Supply
Billy Grace completed a rollback for a deal failing in production, redeploying the apartment with a buyer, finance approval falling through at the eleventh hour, and a seller now significantly more patient and skeptical of financing timelines.
Reported by Lily Mineur
Products & Services
Billy Grace launched MCP, a new tool allowing users to connect to AI agents and pull performance across channels, build reports, combine attribution with business numbers, and feed data into dashboards, automations, and workflows.
Reported by Billy Grace
Products & Services
Billy Grace launched the MCP platform, connecting the company directly to AI agents and marketing data.
Reported by Lily Mineur