Bloom CSO Edward Hayes explores why category decline can be a perception problem and how design can help reverse it in Business Reporter.
Public source
Publisher name
Public post
Brands are no stranger to category decline. Categories get tired. Culture moves on. The instinct? Change the product. But what if the bigger opportunity lies in changing…
Company
Bloom
Thinking. Innovation. Creative.
- Industry
- Design Services
- Location
- London, GB
- Company size
- 51–200 employees
About Bloom
We're a proudly independent brand agency based in London. We imagine, shape and grow outstanding brands.
See moreDiscover more
Similar signals
Similar public activity from other companies.
Research & Knowledge
tangerine
tangerine published the launch of the Design Council's Design Economy 2026 report, which highlights the design sector contributing £136.7bn in GVA, growing 40% since 2019, and outperforming the wider economy.
Research & Knowledge
Design Council
Design Council launched the Design Economy 2026 report, which reports on the UK design sector's contribution to GDP and industry growth.
Research & Knowledge
Landor
Landor published an AdForum article by James Withey, Global Executive Strategy Director, exploring what gives a brand platform the power to endure.
Research & Knowledge
FutureBrand
FutureBrand President of Spatial Design Queenie Lo wrote an article for Airport World arguing that airports focus too much on helping underserved travelers navigate terminals rather than enabling them to fully enjoy and participate in everything they have to offer.
Research & Knowledge
James Ford Design