Bobbie published a study in the Harvard Business Review showing that AI can reverse-engineer creative briefs and generate replacement ads with zero human input.

Bobbie is the only European-style infant formula manufactured end-to-end in the United States. Founded in 2018 by moms, for parents, Bobbie is on a mission to create a culture of confidence in infant feeding — and has been doing so since launching in 2021 as the first direct-to-consumer, subscription-based infant formula in the U.S. Today, Bobbie is the best-selling organic formula at Whole Foods Market and the only Organic infant formula on Costco shelves. Bobbie offers a complete suite of four clinically crafted organic and grass-fed infant formulas, manufactured right here in America, making it the first and only mom-founded infant formula brand in the world to own its manufacturing end-to-end on American soil. Every formula is developed with leading pediatricians, nutrition scientists, and clinical experts to reflect the latest evidence-based infant nutrition science, and every batch undergoes 2,000+ quality and safety checks. Purposefully sourced with simple, high-quality, organic ingredients and held to rigorous European nutritional standards, Bobbie has been independently recognized by Consumer Reports as a "Top Choice" infant formula across two consecutive rounds of heavy metal and contaminant testing (2025 and 2026) — with all four formulas rating non-detect or low for lead, arsenic, BPA, acrylamide, cadmium, and mercury. For modern families who want the best organic infant formula without compromise, Bobbie delivers safety, transparency, and nutrition in every can — crafted right here in America, for American families.