BuiLT IN published a recent WEX/PYMNTS article highlighting that payments can be relatively easy to introduce but harder to turn into a meaningful, scalable business.

Growth doesn't happen from the sidelines. BuiLT IN helps founder-led and growth-stage companies turn commercial complexity into sustainable growth. We work with companies that have already proven there is a market—but have reached the point where the way they've built their commercial organization is no longer enough for the next stage. That's where we come in. BuiLT IN provides embedded commercial leadership and execution across: • Go-to-market strategy • Revenue architecture • Sales and revenue leadership • Partner ecosystems • Payments and monetization strategy • Commercial organization and accountability • AI-enabled growth strategies • Executive-level execution Our approach is built around the BUILD Framework: B — Baseline Know what's true. U — Uncover Find the constraints and opportunities. I — Integrate Align the commercial engine. L — Lead Put leadership and accountability in place. D — Deliver Turn strategy into measurable results. We believe companies don't always need another consultant handing them a strategy deck. And they don't always need to make a permanent executive hire. Sometimes they need experienced operators inside the business—working alongside the leadership team, making decisions, building systems, leading people, and delivering outcomes. That's BuiLT IN. We work primarily with founder-led B2B SaaS, fintech, payments, ERP, and technology-enabled businesses navigating their next stage of growth. Don't just plan the next stage. BuiLT IN.