Category Management Association published a LinkedIn comment by Coresight Research regarding private-label growth and the transformation of retailers following a shopper need.
Published
Signal category
Research & Knowledge
Quote
“Coresight Research pulled this comment from my recent conversation with Deborah Weinswig 韱葆蘭 Weinswig”
— James Jackson|Category Management Association team
Company
Category Management Association
Professional Association helping members drive meaningful category and brand growth by building shopper satisfaction.
- Industry
- Manufacturing
- Location
- Chicago, US
- Company size
- 35 employees
The Category Management Association's (CMA) mission is “advancing professional standards.” It is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. It is the only organization certifying companies and category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. We serve as an unbiased central source for industry information and is unparalleled in its sole focus on category management. “Our only vested interest is in our members. We invite you to join and encourage your participation — it’s your association. ______________________________________________________________
Founded 2005