Company intelligence
Category Management Association
Professional Association helping members drive meaningful category and brand growth by building shopper satisfaction.
About Category Management Association
The Category Management Association's (CMA) mission is “advancing professional standards.” It is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. It is the only organization certifying companies and category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. We serve as an unbiased central source for industry information and is unparalleled in its sole focus on category management. “Our only vested interest is in our members. We invite you to join and encourage your participation — it’s your association. ______________________________________________________________
Verified activity
Signals from Category Management Association
10 published signals
Research & Knowledge
Category Management Association published a LinkedIn comment by Coresight Research regarding private-label growth and the transformation of retailers following a shopper need.
Reported by James Jackson
Research & Knowledge
Category Management Association reports that OLIPOP reports 50% of its growth was incremental to traditional carbonated soft drinks.
Reported by James Jackson
Research & Knowledge
Category Management Association reports that Lume Deodorant drove nearly 100% incremental growth and added 7 points to deodorant category growth at Walmart.
Reported by James Jackson
Research & Knowledge
Category Management Association reports that Grüns says the vast majority of consumers are completely new to supplements.
Reported by James Jackson
Research & Knowledge
Category Management Association reports that Goodles says ~80% of buyers at several major retailers are new to mac & cheese.
Reported by James Jackson
Research & Knowledge
Category Management Association reports that Chomps says 79% of buyers are incremental to meat snacks.
Reported by James Jackson
Presence & Recognition
Category Management Association hosted an ARCast episode featuring host James Jackson, Carsten Kortum, and Markus Schröder discussing Lidl's approach to building a value proposition.
Reported by Category Management Association
Presence & Recognition
Category Management Association is hosting a three-part series titled Winning the GLP-1 Shopper – Part 1: Before the Store on September 10, 2026, presented by Shopper Intelligence with Erika Reid and Jason Smith.
Reported by Category Management Association
Presence & Recognition
Category Management Association is hosting NIQ Snackonomics 4.0 on September 18 from 11:00–11:45 AM CDT featuring Steve Zurek and Carly Levin.
Reported by Category Management Association
Research & Knowledge
Category Management Association published a Mashup article by AI/CatMan expert Chelsea Howard and The Presentation Company offering practical tips for leveraging AI to ensure a unified message in presentations.
Reported by Category Management Association