Category Management Association reports that Lume Deodorant drove nearly 100% incremental growth and added 7 points to deodorant category growth at Walmart.
Published
Signal category
Research & Knowledge
Quote
“Lume Deodorant — Walmart says it drove nearly 100% incremental growth and added 7 points to deodorant category growth.”
— James Jackson|Category Management Association team
Company
Category Management Association
Professional Association helping members drive meaningful category and brand growth by building shopper satisfaction.
- Industry
- Manufacturing
- Location
- Chicago, US
- Company size
- 35 employees
The Category Management Association's (CMA) mission is “advancing professional standards.” It is the global category management community that enables professionals to connect with peers around the world and further their careers with the latest in best practices and certification. It is the only organization certifying companies and category management professionals according to recognized industry standards. The Association encompasses a broad range of strategic insights and planning functions including: Category Management, Consumer Insights, In-Store Execution, Merchandising, Space Management, Shopper Insights & Shopper Marketing, Trade Promotion, and Pricing. We serve as an unbiased central source for industry information and is unparalleled in its sole focus on category management. “Our only vested interest is in our members. We invite you to join and encourage your participation — it’s your association. ______________________________________________________________
Founded 2005