CCGroup, a Hoffman Agency published an article by Co-MD Paul Nolan for PRWeek analyzing how AI engines find information, sources, and narratives.

CCGroup is part of The Hoffman Agency, serving as its specialist UK B2B technology communications consultancy. Since joining The Hoffman Agency in 2025, CCGroup has combined more than 35 years of specialist technology expertise with Hoffman's global communications network across Europe, North America and Asia-Pacific. Together, we help B2B technology companies build reputation, influence key audiences and drive business growth through integrated communications and marketing programmes. Specialising across Enterprise Technology, Mobile & Telecoms, Fintech and Cybersecurity, we combine deep sector expertise with global reach. Our services include public relations, analyst relations, content marketing, thought leadership, demand generation, influencer engagement, social media, SEO, research and analytics. By bringing together specialist industry knowledge, compelling storytelling and data-driven communications, we help technology brands strengthen market position, support commercial growth and deliver measurable business impact. As part of The Hoffman Agency, our clients benefit from specialist UK market expertise backed by an international team delivering campaigns across Europe, North America and Asia-Pacific. Our collaborative approach enables clients to scale communications programmes internationally while maintaining consistent messaging, local market insight and measurable results. We’ve been recognised as one of the UK's leading specialist B2B technology communications agencies, winning more than 80 industry awards over the past three decades – being named as PRovoke Media's Technology Consultancy of the Year, PRmoment's Technology Agency of the Year for four consecutive years (2020–2023), one of PRovoke Media's Top 50 Agencies in the UK, and was recognised by PRovoke Media as one of the UK's Best Agencies and one of the Best Agencies to Work For in EMEA.