PAN published a study in The Loop showing that self-ranking listicles were cited by Google's AI Overviews 323 times in a study of 100 B2B software queries, but brands behind the listicle still got left out of the actual recommendation 69% of the time.
Published
Signal category
Research & Knowledge
Quote
“In a recent study of 100 B2B software queries, self-ranking listicles were cited by Google's AI Overviews 323 times, but the brand behind the listicle still got left out of the actual recommendation 69% of the time.”
— PAN team
Company
PAN
Global Integrated Marketing and PR Agency for B2B Technology and Healthcare Brands
- Industry
- Public Relations and Communications Services
- Location
- Boston, US
- Company size
- 317 employees
PAN is the brand-to-demand agency forged from PR. Independent and global, we help B2B tech and healthcare brands get seen, believed, and chosen. Trusted by mid-market and enterprise leaders, we bring 30+ years of experience and award-winning work across earned, owned, and paid media. *There are certain individuals, not associated with PAN, who have been sending out fake employment offers or sending false communications relating to fake earning opportunities, using the PAN name, in an apparent attempt of fraud. Please be advised that PAN does not require or ask for fees or payments during any phase of hiring or employment. If any person solicits fees or payments from you in return for training or employment opportunities, you should assume that the communication is not from PAN and is not sanctioned or approved by our company.
Founded 1995