Comprend Senior Consultant Karen Lester wrote an article titled 'Why Creativity, Not Accuracy, Might Be AI's Most Understood Strength' on Thoughts on Tap.

Comprend is your partner for tech-enabled marketing and communication, driving transformative impact for long-term trust and sustainable growth. We are 250 specialists who approach marketing like communicators, and communication like marketers. This brings the trust-building perspective of communication to your marketing, while adding the speed and data-driven focus of marketing to your communication. It is how we help you to build long-term trust, drive sustainable growth, and thrive in an increasingly complex world. We bridge this gap between marketing and communication across Sweden, Finland, Poland and the UK with extensive expertise and a strong track record in B2B, B2C, and corporate communication. Comprend is a proud part of Aura.