DEFY Group published Epsilon's latest benchmark study showing that 100% of marketers are now using AI, with 76% of global marketing leaders spending at least three hours a week editing, fact-checking, or fixing AI outputs.

We build AI tools that give creative agencies an unfair advantage. We've spent 20 years inside agencies and know the operational challenges. So we built the technology to fix it. Defy Monitor: gives you always-on competitive intelligence - tracking what rivals are saying, mapping audience tribes, and surfacing insights that win pitches before the brief even lands. Defy Automate: takes briefs and runs agentic AI workflows that handle the repetitive, junior-level tasks - research, first drafts, asset prep, formatting - freeing your senior team to do the strategic and creative work clients actually pay for. Defy Report: replaces the end-of-month PowerPoint scramble with real-time dashboards and command centres that track campaign performance across every channel, live. We work with agencies as partners. Helping deploy AI tools for clients and internally.