Dixa hosted a Dixa Connect London event featuring Matthew Hardy as a panellist on the AI panel What we automated, what we didn't, and why.

Dixa builds agentic AI for ecommerce customer service, and we've been at it since 2015, well before most of the industry took AI seriously. Mim, our AI agent, handles refunds, order updates, and common questions on its own, in any language, then hands off to a person with the full conversation already loaded. AI Co-Pilot picks up from there, drafting replies and surfacing what agents need mid-conversation, all inside Team Hub, where every channel, order, and past conversation lives in one screen. Discover replaces delayed exports with real-time reporting, and every customer gets a dedicated success manager instead of a support queue. Dixa was named one of four Digital-First Specialists by Gartner, the only one recognized for advanced native voice. 1,000+ ecommerce brands across 42 countries run on Dixa. Founded in Copenhagen in 2015, backed by General Atlantic with $158M raised.