Forrester published research by Heidi Shey and Jeff Pollard on Securing Intent, detailing failure modes, intent impact matrices, governance, and core technology capabilities.
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Publisher name
Public post
Least agency. Explainable outcomes. These are fundamental building blocks for agentic security. Your ability to secure intent enables and reinforces this foundation. Sec…
Company
Forrester
- Industry
- Research Services
- Location
- Cambridge, US
- Company size
- 1,001–5,000 employees
About Forrester
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Forrester hired Peter Kim to cover the evolution of AI in marketing organisations for Mike's CMO-focused research team.
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Forrester CEO George Colony weighed in on whether today's AI enthusiasm is justified and what the next chapter of AI adoption could look like for businesses and investors in a conversation with Bloomberg Open Interest.
Presence & Recognition
Forrester analysts Martin Gill and Joana de Quintanilha are presenting a session on journey mapping and embedding customer context into planning, governance, funding, and design decisions at Forrester.
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