Forrester Researcher Hannah Jachim published a report exploring inclusive design in the automotive industry.
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Most organizations still design for an “average” customer. The problem? There is no average customer. In this episode, Angelina Gennis and Martin Gill are joined by prod…
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Forrester
- Industry
- Research Services
- Location
- Cambridge, US
- Company size
- 1,001–5,000 employees
About Forrester
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Forrester analysts Martin Gill and Joana de Quintanilha are presenting a session on journey mapping and embedding customer context into planning, governance, funding, and design decisions at Forrester.
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