Fospha provided a full-funnel view of their media mix alongside GA4, Last Click, and platform data to show Meta's true contribution.
Public source
Publisher name
Public post
What happened when Galeries Lafayette scaled investment across paid channels? Friction. Platform reporting was highlighted one thing, while GA4 revealed another. With no…
Company
Fospha
Measure and drive growth with daily ad-level and full-funnel insights your entire team can trust.
- Industry
- Software Development
- Location
- Austin, US
- Company size
- 51–200 employees
About Fospha
Fospha is the only full-funnel MMM proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the world’s fastest-growing retail and eCommerce brands — including Huel, CarParts, Redbubble, Crew Clothing, Footasylum, Jaded London, Necessaire, Sweaty Betty, and more — Fospha helps teams measure and drive growth through full-funnel, always-on ad-level insights they can trust. At our core is a proprietary Bayesian Media Mix Model that goes beyond legacy measurement delivering impression-led, full-funnel insights with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.
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Latest activity from Fospha
9 signals
Research & Knowledge
Fospha's Measurement Scientist James Bunting explains that Incrementality Testing and GeoLift tests feed straight back to sharpen budget decisions.
Products & Services
Fospha launched its new AI and Automation Suite designed to free up marketers' capacity and move them past items 1 and 2 on their to-do list.
Research & Knowledge
Fospha automated budget decisions across every campaign and market using its total-funnel measurement fed straight into Smartly's Predictive Budget Allocation to correct for platform bias and move budget toward the best campaigns and audiences.
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