Company intelligence
Fospha
Measure and drive growth with daily ad-level and full-funnel insights your entire team can trust.
About Fospha
Fospha is the only full-funnel MMM proven to deliver daily, ad-level insights that drive incremental impact. Trusted by the world’s fastest-growing retail and eCommerce brands — including Huel, CarParts, Redbubble, Crew Clothing, Footasylum, Jaded London, Necessaire, Sweaty Betty, and more — Fospha helps teams measure and drive growth through full-funnel, always-on ad-level insights they can trust. At our core is a proprietary Bayesian Media Mix Model that goes beyond legacy measurement delivering impression-led, full-funnel insights with the rigor to prove incremental revenue. We unify performance across DTC and marketplaces like Amazon and TikTok Shop, giving brands the clarity to optimize for today and plan tomorrow’s growth.
Verified activity
Signals from Fospha
9 published signals
Research & Knowledge
Fospha's Measurement Scientist James Bunting explains that Incrementality Testing and GeoLift tests feed straight back to sharpen budget decisions.
Reported by Fospha
Research & Knowledge
Fospha provided a full-funnel view of their media mix alongside GA4, Last Click, and platform data to show Meta's true contribution.
Reported by Fospha
Products & Services
Fospha launched its new AI and Automation Suite designed to free up marketers' capacity and move them past items 1 and 2 on their to-do list.
Reported by Fospha
Research & Knowledge
Fospha automated budget decisions across every campaign and market using its total-funnel measurement fed straight into Smartly's Predictive Budget Allocation to correct for platform bias and move budget toward the best campaigns and audiences.
Reported by Fospha
Research & Knowledge
Fospha published data showing that the top 25% by Q4 ROAS ran 51% more campaigns during BAU than during peak, then grew spend per campaign 48% year over year once peak hit.
Reported by Fospha
Research & Knowledge
Fospha published the Peak Playbook 2026, which breaks down what to keep live in every channel through the post-peak window and how to shift creative and budget for December and Q5.
Reported by Fospha
Partnerships
Fospha now connects with Criteo Retail Media to measure the impact of sponsored products, on-site, and off-site display ads on driving sales across retailers like Ulta and Sephora.
Reported by Fospha
Research & Knowledge
Fospha published the 2026 Peak Playbook containing full data behind the head-to-head test comparing Performance+ campaigns against manually built campaigns on Pinterest during peak Q4.
Reported by Fospha
Research & Knowledge
Fospha launched its Budget Planner in Beta to help teams allocate spend before peak week arrives.
Reported by Jamie Bolton 💡