Geopath is hosting the Preparing for the 2026 Dataset webinar to walk attendees through Geopath's measurement process and data sources for media classes.

Geopath is an independent, third-party, impartial authority on Out-of-Home (OOH) audience measurement. As the experts in OOH inventory, we provide media, advertising, and marketing professionals the highest level of transparent and accurate impression measurement data for all audited OOH media formats. Our state-of-the-art methodologies leverage audience location measurement, deep customer insights, and innovative market research to instill confidence throughout the buying and selling process, fueling innovation and growth for all OOH industry members.