GlobalDataResources reports that Zuma's improved modelling and forecasting capabilities delivered a 32% improvement in CPA performance in early campaigns across 21 markets.
Published
Signal category
Research & Knowledge
Quote
“Zuma's improved modelling and forecasting capabilities are delivering a 32% improvement in CPA performance - shown in early campaigns.”
— GlobalDataResources team
Company
GlobalDataResources
GDR - We see patterns. Not people.
- Industry
- Marketing Services
- Location
- Hvidovre, DK
- Company size
- 8 employees
We see patterns. Not people. GDR (Global Data Resources) helps agencies, advertisers, and publishers turn audience intelligence into action across 37 markets, covering 2.8 billion consumers. Combining privacy-safe consumer insights, proprietary geo-algorithms, and AI-powered workflows, we enable marketers to discover, understand, and activate audiences across display, video, social, DOOH, and CTV. Through IDfree.ai, we connect audience intelligence, market insights, and media activation in a single workflow, making campaign planning and activation smarter, faster, and simpler. Built for performance. Designed for privacy. Integrated for scale.
Founded 2018