Hisense Group participated in the IFA Berlin Hall 23a event.

Established in 1969 and headquartered in Qingdao, China, Hisense Group owns five publicly listed companies: Hisense Visual Technology, Hisense Home Appliances, Sanden Holdings, Changelight, and KE Electric, with multiple brands under its umbrella, including Hisense, Toshiba TV, Ronshen, Kelon, gorenje, and ASKO. In 2024, the Group maintained steady growth. While its annual revenue amounted to RMB 215.3 billion. Its overseas revenue hit RMB 99.6 billion, accounting for 46.3 % of its total revenue.