HOLY participated in the gamescom 2026 event in Cologne, Germany, as a partnership and brand activation team project.

At HOLY our vision is to become the most loved soft drink brand of the 21st century. Traditionally, soft drinks fall into two categories: popular brands that are tasty but unhealthy, whereas those with a strong health focus usually lack great taste. At HOLY, we break the status quo. With our product lines HOLY Energy®, Iced Tea®, Hydration®, and Milkshake®, you get great taste with a clear conscience. Zero sugar. Zero bullsh*t. Since launching HOLY from our living room in 2021, we have built a loyal customer base of 2 Million+ across Europe and scaled profitably to more than €150m+ in sales, with a category-leading 4.6-star rating on Trustpilot and reviews.io. And that’s just the beginning: Backed by the world’s leading consumer investors, our team of 150+ aims to disrupt the soft drink industry while creating a product and brand consumers truly love. To join us in this mission and let's discuss how we can build a global consumer rocket ship together! 🚀