Icario is joining Vitality to bring behavioral science, incentives, personalization, and creating lasting behavior change expertise to health plans.

Icario is the leading digital-first health action company driving the next generation of healthcare. Powering over 100 million connections with people, our health action platform unites whole person data, behavioral science, and digital-first omnichannel pathways to personally connect everyone to health. Icario deeply understands people and delivers personalization at scale for the most trusted healthcare organizations in all 50 states, including eight of the 10 largest health plans. We’re a collaborative team of innovators, challengers, and problem solvers. We speak truth, are driven by data, and sweat the details. We’re a friendly and easygoing group, but we work hard because we are mission-driven, we know there is a better way, and we’re here to make it happen with you. Our mission is to move people to do things that are good for them.